JINEASTERNAU , a trendy clothing brand that has become famous in recent years with avant-garde design and oriental colors and is in line with the local flavor of Monga. Since its establishment in 2015, it has followed the mature alternative design aesthetics of brand owner and designer Burgess Wu , working hand in hand with the team. Create a future style that is in line with the contemporary vision of cyberpunk, and cleverly incorporate many clothing items into Eastern martial arts elements, becoming a unique new indicator among Taiwanese clothing design brands.
With the traditional heritage brewed in Wanhua Longshan Temple for many years and complementing the Chinese culture, Jin JIN set up a physical store in 2018 and is located on the second floor next to the entrance of Menga Night Market. In addition to the cute shop dog Oreo, Jin JIN is uniquely iconic. The centerpiece of the store is the "Yeoman's Breeding Tank"!
The culture tank filled with algae gas is matched with the design clothing worn by rock climbers and the appearance of the biochemical tank with a mechanical feel of steel bullets. It has been built for many years and has now become a local installation art that fashion connoisseurs from all walks of life rush to check in and take photos.
In addition, Jin JIN has held four quite alternative store events so far , Phantom Fighting Boxing - the host Burgess implements the cyberpunk style and unique design perception to present a fighting scene. Its call is not for professional international boxing matches, but to create a A two-dimensional boxing art that is as gorgeous as science fiction and unrealistic as in a movie.
What makes Guang Ge feel sad is that the concept of Phantom Fighting is also deeply inspired by the alternative film Fight Club directed by the American creative genius director David Fincher at the end of the 20th century, which our platform has continued to recommend for many years. Burgess's own favorite science fiction scene creates the country's exclusive science fiction boxing stage; Jin JIN not only displays the art of boxing in such a unique store event, but also conveys various deep social connotations just like Fight Club. .
Huang Xuan, a well-known singer and all-around music producer in Taiwan’s contemporary music circle, and the producer of the first official album of the independent band Problem Headquarters that we interviewed last year , YELLOW Huang Xuan , won the 30th Golden Melody Award for "Most Popular Music" in 2019. As the best single producer, he also specially shot the single MV " The Age of Hungry " released in October 2020 in Jin JIN's Phantom Saifu Fist .
The team spent a lot of effort and luck to find this space. We not only regard it as a store, but also combine it with the attributes of a studio to create a variety of communication opportunities such as performances, art, lectures, competitions, and games to promote people-to-people exchanges. Communication and interaction with people convey the dual energy of love and spirit.
For Burgess and Jin JIN, Phantom Fighting Boxing has always been more than just a boxing match, but a showcase of their unique value in Taiwan; combining science fiction elements with Eastern culture to break the traditional social system and various restrictions in the Taipei Basin stereotype.
The original intention of establishing this brand was to allow Taiwanese people to wear their own country's brands and understand Taiwan's design capabilities - Burgess Wu
In a blink of an eye, Jin JIN has been in business for more than 6 years. With its brand design, affordable prices and excellent clothing quality, Guang Ge believes that they are undoubtedly one of the most suitable Taiwanese clothing brands to be promoted to the international stage. They are also an indispensable brand in Taipei in recent years. The new generation of fashion stores that are in short supply is highly recommended to all stratospheric friends in the new column of Heika Magazine in 2021.
Original link: https://hackazine-tw.com/jin-easternaun/