JINEASTERNAU is a trendy clothing brand with avant-garde design, oriental colors and local flavor of Monga. Since its establishment in 2015, it has been following the mature alternative design aesthetics of the brand owner and has created a future style that conforms to the contemporary visual Cyberpunk with the team. It has cleverly replaced many clothing items with oriental martial arts elements, becoming a unique new indicator among Taiwan's clothing design brands.
With the traditional heritage that has been brewing for many years in Wanhua Longshan Temple and complementing Chinese culture, Jin JIN opened a physical store on the second floor next to the entrance of Mengjia Night Market in 2018. In addition to the cute store dog Oreo, the most iconic feature of the store is the "self-cultivating farmer training tank"!
The algae-filled culture tanks, paired with climbing-style clothing and a biochemical tank with a Gundam-like mechanical feel, have been built for many years and have now become a local installation art that fashion connoisseurs from all walks of life are vying to check in and take photos of.
In addition, JIN has so far held four rather alternative store events , the Phantom Buddha Boxing , which implements the Cyberpunk style and presents fighting scenes with unique design perception. It does not call for professional international boxing matches, but creates a gorgeous sci-fi and unrealistic two-dimensional boxing art like a movie.
What makes Brother Guang feel resonant is that the concept of Phantom Saifo Boxing is also deeply inspired by the alternative movie Fight Club directed by the American creative genius director David Fincher in the late 20th century, which has been continuously recommended by our platform for many years. Combined with our own favorite science fiction scenes, we have created a nationally exclusive science fiction boxing stage; in such a unique store event, Jin JIN not only showcased the art of boxing, but also, like Fight Club, conveyed various deep social implications.
YELLOW Huang Xuan , a well-known singer and all-round music producer in Taiwan's contemporary music circle, and the producer of the first official album of the independent band Problem Headquarters , who we interviewed last year, won the "Best Single Producer" at the 30th Golden Melody Awards in 2019. In the single MV " Hungry Age " released in October 2020, he also came to Jin JIN's Phantom Saifoquan to shoot.
The team spent a lot of effort and luck to find this space. We not only regard it as a store, but also combine it with the attributes of a studio to create various forms of communication opportunities such as performances, art, lectures, competitions, and play, to promote communication and interaction between people and convey the dual energy of love and spirit.
For us, Phantom Saifo Boxing is not just a boxing match, but a display of their unique value in Taiwan; combining science fiction elements with Eastern culture to break the traditional social system and various stereotypes that are restricted by the Taipei Basin.
The original intention of establishing this brand was to allow Taiwanese people to wear brands that belong to their own country and to recognize Taiwan’s design capabilities.
In a blink of an eye, JIN has been in business for more than 6 years. With brand design, affordable prices and excellent clothing materials, Brother Guang believes that they are undoubtedly one of the Taiwanese clothing brands that is very suitable for promotion to the international stage. It is also an indispensable new-generation fashion store in Taipei in recent years. In the new column of Black Card Magazine in 2021, it is strongly recommended to all friends in the same stratosphere.
Original link: https://hackazine-tw.com/jin-easternaun/