In May, we chose to let the "plum" blossom, because May is the homophone of "May"; in this season, we will use design to let the stories of Taiwanese designers bloom again.
The flowing classic, the future blossoming of plum blossoms, about "Jinpinmay".
The plum blossom, the national flower of Taiwan, is known for its resilience, elegance, and symbolism. It is one of our most familiar and representative symbols.
But this time, "Jinpinmay" wants to break the past impression of plum blossoms and transform "plum" from a traditional static symbol into a force that can flow and continue.
We used "liquid silver" as the design inspiration, reinterpreting the curves and contours of the plum blossom, allowing this national flower, which symbolizes the spirit of Taiwan, to present a visual language that is both futuristic and fluid in the design.
The liquid silver texture and reflective, technological logo not only symbolize the modernity of the design, but also represent the concept of "product sustainability" - good design should be like a classic, flowing through time and being passed down.
This time, we also broke away from the previous template framework of the two brands and made the design more modern and neat. We used the arc lines of plum blossoms to run through the overall outline, giving the clothing a three-dimensional and fluid feeling that is different from the past.
We hope that this national flower of Taiwan will no longer be just a decoration, but a form of inheritance and continuation, demonstrating the strength and flexibility of contemporary Taiwanese design, and continuing to bloom and flow.
When the manuscript meets the computer graphics, from cutting samples to contour adjustment, starting from the plum blossom symbolizing the spirit of Taiwan, it is transformed into a flowing tailoring and futuristic structure, allowing traditional symbols to wear contemporary language.
Become a design landscape that can enter everyday life.
This is our daily life. A landscape belonging to Taiwanese designers
"If you calm down, you can see it slowly blooming."

“Let design construction become the language of daily life.”
Everyday dressing is also a structural exercise.
The logic of clothing is disassembled and reorganized to create flowing lines that suit each person's body shape. A tailoring that combines futuristic and oriental imagery wraps around the body like liquid silver, free, tough, and rhythmic.
"When these two design languages run side by side, they become a moving story of Taiwan."
Every detail comes from the interweaving and understanding of each other, the craftsmanship and contours, the embroidery threads and streamlines, as if out of the world and into the world, deconstructed and reborn.
The only thing they share is the spirit of Taiwanese design, which can be resilient and elegant, avant-garde and futuristic. Like a plum blossom in liquid silver, design can flow, becoming a continuous force.
“It’s not for decoration, but to remember a spirit through clothes.”
We approached the plum blossom not as a single motif, but as a structure of memory, a symbol of continuity. Named "Jinpinmay," the plum blossom, a symbol of both resilience and endurance, was transformed into a futuristic totem, extending across this collection.