Originally, a few friends were just chatting about their mutual love of clothing, and casually suggested, "Why don't we make our own clothes?" Unexpectedly, these words became like a code that unlocked our shared passion, instantly opening up all kinds of inspiration and possibilities.
This is the origin of the collaboration's name, CIPHER. It's hoped to represent a set of undeciphered fashion codes, and "CIPHER" happens to be homophonic with "CYBER," perfectly echoing JINEASTERNAU's interpretation of the futuristic.
But making clothes is not that simple. So we decided to start with what we are most familiar with and love the most: sports.
Sneakers are a common language for many, a connection across generations, and a starting point for style. By exploring classic models, we find inspiration, blending athletic elements with modern trends, making CIPHER a project that reinterprets athletic style.
This is not just a collection, it’s a decoding game. CIPHER is unlocking new style possibilities.
D66 is a brand founded by Justice Yao, who broke out from the "All-Star Games" and used his lucky number 66 as a representative to design his own brand. This time, he specially teamed up with JINEASTERNAU as the creative director of the series, personally participating in creative ideas to create the new CIPHER series.
From an all-star on screen to a style maker on the streets, Zhengyi doesn't just wear Cipher; he's the starting point of this decoding movement. Each piece is inspired by his familiar athletic language, then reimagined for streetwear and functionality. Today, these aren't just designs; they're his true style—the agility of the court, the rhythm of the city, and the attitude of the street, all etched on his body.
"Sports is the language, the street is the stage, and style is the answer."
Join this decoding initiative with a passion for sports and streetwear. JINEASTERNAU, with its technological and oriental aesthetics, imbues this project with a unique design language. We delve into design sketches, dismantling classics from both sports and fashion, reconstructing the details of each piece. Hats, tops, socks, and scarves—each one holds a hidden stylistic code.
Now, the stage opens. The CIPHER on Zhengyi's body is a signal inviting you to join him.